Good work on the poster, guys.
It...really doesn't have anything on it, does it?
James Bond. You can't really start talking about a new Bond movie without addressing basically ALL the old Bond movies, and frankly I'm surprised I haven't spoken on the series here before now, as they're some of my favourite movies. That said, I don't have the polarized view a lot of fans do towards the various actors who have played Bond himself; to date, I like all of them, and appreciate the ways their films tried to capitalise on the strengths of how each chose to personify Bond.
When it comes to Daniel Craig, I like the rough-and-tumble physicality he brings to the table, not to mention the uncouth,cocky edge he employs for his humour. His Bond is basically a gorilla in a sharp suit pretending to be a gentleman, and his films have been at their best when they've been putting him in high society locations full of extremely posh people, and letting him bounce off them. There's also been an increased focus on 'humanising' Bond recently, which mostly means ripping away a lot of the elements fans were used to and rebuilding the character from the ground up. Casino Royale was a great 'year one' film, where the small scope of the villain's operation and aims mirrored the limited scope of Bond as an agent with a lot to learn about accountability and his role in the grander MI6 scheme. Unfortunately, Quantum of Solace just didn't know where to take Bond next, and its lack of focus soured virtually everything else in the film (does anyone even remember what the bad guy was up to?). Now comes Skyfall, coinciding with the film series' 50th anniversary, with a lot to live up to, thanks to both the occasion and the failings of its predecessor. And hoo boy, it doesn't just live up to expectations, it blows them right outta the water.
WARNING: I'll try to be gentle, but even so, potential spoilers follow.