In the tradition of Jack Sparrow:
"STOP BLOWING 'OLES IN MY SHIP!"
I am by no means a Star Trek fan (I refuse to call them 'Trekkies' since I've heard they hate the term) although if pressed I couldn't tell you why, given that the various TV series are built around using heavy sci-fi as a means to explore the human condition, something I find fascinating, and also they're full of spaceships, which I also find fascinating in a different sense. My distaste for the series might simply be down to seeing the wrong parts of it; the one series I've been most exposed to is Voyager, which is apparently the worst of the lot by some margin, and after that I watched a bunch of The Next Generation, which I'm told swings sharply between great and awful. So, maybe I don't know what good Trek should feel like.
Even so, I'd wager heavily that Star Trek, the pseudo-reboot movie released in 2009, wasn't hitting the sweet spot either. Deploying a 'parallel universe' plot device to excuse a clean-sweep of the franchise's continuity and bringing back the original series' crew in their rookie years, Trek '09 was a competently made and usually exciting bit of blockbuster filmmaking that neither achieved higher plaudits nor made the effort to reach for them in the first place. When it wasn't borrowing from the franchise's own history, it was borrowing from Top Gun as Kirk/Maverick gets told off repeatedly because he DOESN'T PLAY BY THE RULES and is a LOOSE CANNON until he (theoretically) gets his act together enough to impress Spock/Iceman. And also there is a super-old clone of Iceman from the future who tells Maverick how to win because Maverick is too dumb to figure this out for himself. That last part was omitted from Top Gun when the writers realised it needlessly threw the character under a bus, but the makers of Top Trek left no stone unturned. Good work there, fellas.
Whatever the case, that film made enough money to warrant an immediate sequel, which became less immediate when JJ Abrams forgot he'd made a Star Trek film (fair enough, I forgot I'd watched it for a good while...) and wandered off to do something else. Eventually though, Paramount dragged him back, and here we are with the ominously titled Star Trek Into Darkness. "SHALL WE BEGIN?"